Management Team

Dick DeFazio

Richard “Dick” DeFazio, President and CEO

Dick DeFazio has served as President and CEO of Performance Consulting Associates, Inc. (PCA, Inc.), an asset management consulting and engineering firm headquartered in Atlanta, Georgia since 1976. He is a Board Certified Management Consultant (CMC) with more than thirty years of experience in both the public and private sectors.

Prior to starting PCA, Dick spent eight years with the New York State Power Authority on the construction startup of hydroelectric plants and nuclear generating facilities.

DeFazio holds both B.S. and A.A.S. degrees in Business from the State University of New York at Buffalo and Graduate School of Management. He is a member of the Institute of Management Consultants, Institute of Industrial Engineers, American Institute of Plant Engineers, Society of Maintenance and Reliability Professionals, Technical Association of Pulp and Paper and Paper Industry Management Association.

DeFazio’s extensive experience in operations strategy, performance enhancement, revenue enhancement, and operations efficiency and has elevated the productivity and efficiencies of multiple companies across disparate industries nationwide. His foresight and knowledge have resulted in reduction of costs, increased productivity, and millions of dollars in savings for his clients.

Joe Lochard

Joe Lochard, Vice President of Sales

Joe Lochard joined PCA as Vice President of Sales in February of 2020 and has become an integral part of PCA’s home office leadership team. Joe is responsible for Sales and Business Development and provides support for and works directly with PCA President and CEO Dick DeFazio. Joe has more than 16 years of experience in the manufacturing services industry with specialized areas of expertise in organizational alignment, consultative solutions, team leadership, client satisfaction, account management, solution development, training, financial analysis and planning. His prior successes cover a broad range of industries including pharmaceutical, petrochemical, steel/metals, food, pulp and paper, printing, and finance.

After graduating from Xavier University with a BA in Liberal Arts, he began his career as a Regional Sales Representative/Product Manager with VibrAlign. There, he exceeded his goals while helping improve internal systems and supporting multiple vertical markets in the Midwest. Joe most recently served as Director of Account Management North America for ARMS Reliability in Austin, TX and worked for Allied Reliability Inc. for several years in a variety of sales and business development positions.

Joe’s work achievements include numerous projects whose goals were increasing customer service. While Director of Strategic Accounts with Allied Reliability Inc., Lochard led the go-to-market program on customer-focused “Smart Reliability” that earned universal praise from clients. Joe’s strong manufacturing industry background, focus on outstanding customer service, and expertise in many of PCA’s core vertical markets will be invaluable rolling into the new decade.

Russ Reineck

Russ Reineck, Senior Vice-President of Operations

Russ Reineck is PCA’s Senior Vice-President of Operations. Russ joined PCA in 2003 as a senior consultant and has over 36 years of consulting experience in the areas of process improvement, organization effectiveness and changing organization culture. He received an Industrial Engineering degree from General Motors Institute [GMI] and an advanced degree in Industrial and Organizational Psychology from the University of Tennessee. He has been a presenter at various professional associations and conferences.

Russ has had extensive experience in highly capitalized industries such as pulp and paper, steel, mining, utilities, power generation, glass, building products, oil & gas and transportation. During his career at General Motors he was both a production and maintenance supervisor as well as a tooling and process engineer. During the 80’s and 90’s he was highly involved in the move to multi-skill maintenance groups and the development of some of the USA’s first pay for skills in both operations and maintenance.

As PCA’s Vice President of Operations Russ’ primary responsibility is to ensure that every client receives the services and deliverables they need to make their maintenance and reliability efforts successful. Russ oversees PCA’s Assessment, Work Management, MRO-Materials, and Reliability practice areas. Along with the technical aspects of projects he also oversees the change management efforts of every PCA project. PCA believes that all successful maintenance and reliability improvement efforts include a significant culture change component.

Dan Moss

Dan Moss, Vice President of Operations

Dan Moss is PCA’s Vice President of Operations and has over 35 years’ experience in the Forest Products industry with the last 25+ years concentrated upon leading roles in Maintenance and Reliability Improvement. For the last 5 years Dan has been a senior consultant with Performance Consulting Associates, applying his knowledge of work management, reliability, teamwork, and leadership helping plants across a number of industries achieve success in asset management. He was promoted to Vice President of Operations in 2020.

Beginning his career in the early 1980’s, Dan progressed through increasingly responsible engineering roles before becoming a site Maintenance Engineering Manager in 1988. In the mid 1990’s Dan began studying and applying the concepts of the growing discipline of Reliability to the practice of Maintenance, first at the local plant level and later as a member of the corporate EAM Team. In 2006 Dan completed work on a master’s degree in Maintenance and Reliability Engineering while he was working in Maintenance leadership roles in a large totally integrated Paper Mill. This led to a 4-year role as a corporate Reliability Manager responsible for the development and implementation of the company reliability strategy within several of the company’s paper mills.

Moving from mature sites Dan spent the next three years leading the development and roll-out of Maintenance, Stores, and Reliability Best practices in a greenfield tissue site as the Maintenance and Reliability Manager. This effort achieved significant improvements in safety and equipment availability with results approaching best-in-class performance less than 3 years after start-up.