Richard “Dick” DeFazio, President and CEO

Dick DeFazio has served as President and CEO of Performance Consulting Associates, Inc. (PCA, Inc.), an asset management consulting and engineering firm headquartered in Atlanta, Georgia since 1976. He is a Board Certified Management Consultant (CMC) with more than thirty years of experience in both the public and private sectors.

Prior to starting PCA, Dick spent eight years with the New York State Power Authority on the construction startup of hydroelectric plants and nuclear generating facilities.

DeFazio holds both B.S. and A.A.S. degrees in Business from the State University of New York at Buffalo and Graduate School of Management. He is a member of the Institute of Management Consultants, Institute of Industrial Engineers, American Institute of Plant Engineers, Society of Maintenance and Reliability Professionals, Technical Association of Pulp and Paper and Paper Industry Management Association.

DeFazio’s extensive experience in operations strategy, performance enhancement, revenue enhancement, and operations efficiency and has elevated the productivity and efficiencies of multiple companies across disparate industries nationwide. His foresight and knowledge have resulted in reduction of costs, increased productivity, and millions of dollars in savings for his clients.

Robert S. “Bob” DiStefano – Chief Operations Officer

Bob DiStefano, PCA’s Chief Operations Officer (COO), is a life-long maintenance and reliability professional expert and seasoned executive manager with 42 years of experience. Holding degrees in both Management and Engineering, he began his career in the US commercial nuclear power industry where the consequences of equipment failure were unacceptable, and his best practices of maintenance and operations were honed over 10 years.

Bob then founded Management Resources Group, Inc. (MRG), a professional engineering consulting firm specializing in equipment reliability best practices. As the company’s CEO for more than 29 years, Bob led MRG in providing services to hundreds of industrial plants worldwide, spanning 14 industries and serving a large percentage of Fortune 500 industrial companies.

Bob comes out of retirement to join PCA. He has been an active member of the non-profit Society for Maintenance & Reliability Professionals (SMRP), as MRG was an original member and strategic sponsor. In fact, Bob was one of the earliest Certified Maintenance & Reliability Professionals (CMRP).

Over the years, Bob has volunteered as a board member for SMRP, holding the title “Director of the Body of Knowledge Directorate”. Within this role, he led three separate committees: Best Practices, Benchmarking, and Knowledge. The benchmarks he created are still used today worldwide.

Bob is also a published author and keynote speaker. MRG was sold to a Fortune 500 company – a true testament to the successful work he put into his practice, and the leadership he brings to PCA.

Dan Moss, Vice President of Operations

Dan Moss is PCA’s Vice President of Operations and has over 35 years’ experience in the Forest Products industry with the last 25+ years concentrated upon leading roles in Maintenance and Reliability Improvement. For the last 5 years Dan has been a senior consultant with Performance Consulting Associates, applying his knowledge of work management, reliability, teamwork, and leadership helping plants across a number of industries achieve success in asset management. He was promoted to Vice President of Operations in 2020.

Beginning his career in the early 1980’s, Dan progressed through increasingly responsible engineering roles before becoming a site Maintenance Engineering Manager in 1988. In the mid 1990’s Dan began studying and applying the concepts of the growing discipline of Reliability to the practice of Maintenance, first at the local plant level and later as a member of the corporate EAM Team. In 2006 Dan completed work on a master’s degree in Maintenance and Reliability Engineering while he was working in Maintenance leadership roles in a large totally integrated Paper Mill. This led to a 4-year role as a corporate Reliability Manager responsible for the development and implementation of the company reliability strategy within several of the company’s paper mills.

Moving from mature sites Dan spent the next three years leading the development and roll-out of Maintenance, Stores, and Reliability Best practices in a greenfield tissue site as the Maintenance and Reliability Manager. This effort achieved significant improvements in safety and equipment availability with results approaching best-in-class performance less than 3 years after start-up.

William J. Goetz, Vice President of Corporate Development

Will Goetz, Vice President of Corporate Development, oversees the company’s marketing efforts and works with the executive team to plan and implement strategy. He brings to the role deep operational expertise, extensive market knowledge and strong quantitative analytical skills.

Previously Goetz was Vice President of Business Development at Emerson Automation Solutions, where he led the development of a digital transformation consulting practice focused on process manufacturing (Life Sciences, Food & Beverage and Specialty Chemicals). In addition to establishing the company as a thought leader, Goetz managed the practice team and directly engaged with client executives in solution design. He also created the Jumpstart methodology – an analytics-led approach to digitally transforming client operations. His digital transformation engagements included such industry leaders as Amgen, Celanese and Ensco.

Before his stint at Emerson, Goetz served as Chief Marketing Officer of Management Resources Group (MRG). In that capacity, he created the company’s go-to-market strategy relative to enterprise-level consulting and promoted compelling value propositions for asset reliability. In addition to forging strategic alliances, Goetz established royalty-based licensing agreements with industry leaders General Electric and Flowserve. His integrated sales, marketing and alliances organization produced $17m in revenue growth. Following the sale of MRG to Emerson Automation Solutions, Goetz led the integration of Emerson’s global sales organization and business partner networks.

An alumnus of the University of Massachusetts, Goetz holds a BA in Economics and a MS in Quantitative Methods.